Wine Country Connect in conjunction with Rue La La, an invitation-only high-end discount-shopping site; offer an innovative marketing opportunity to build brand awareness in an engaging and active buying community. The Rue La La community is a discreet marketplace featuring luxury brands in a private sales environment.

The wine division of Rue La La features one winery per boutique available for 48 hours, exposing the brand to a sophisticated community of buyers. In addition to the wine division, each Rue La La offer is managed by Wine Country Connect, including website offer preparation, copy, customer data retention and fulfillment of orders on behalf of the winery.

The community has over 17 million users and the site features the top luxury and designer brands.

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